Anywhere Around the World
Your daily visual crisis
December, 2025
Logos
Are Dead
The logo, that persistent visual echo of commercial ambition, began its long life not in a design studio but on the walls of caves in the form of ancient paintings, tracing humanity’s subconscious need to mark themselves. It shed the heavy ornamentation of the Victorian Era to become simple and powerfully effective in the Modern period, where it served as the ‘hero’, the final distillation of the brand. Through hundreds of millions of pounds of investment, symbols achieved renown, even enabling the illiterate to find the right boozer. But the cruel mistress of the digital age demanded blood, pronouncing: “Logos are dead”.
The public views large expenditures on "pricey doodles" as a profound waste of money. The static logo, a "hangover from old-school thinking", now merely struggles in the microscopic ‘favicon’. Symbols accompanying brand names are often deemed “a waste of time, money and effort”. The smart money shifts to the "brand world"—a flexible, holistic ecosystem so potent that a brand is instantly recognisable even if you remove the logo. Demoted from "hero," the logo is now the ultimate ‘rechargeable battery’, forced to constantly “move” and adapt or risk being discarded as "just decoration".
The traditional corporate logo, a fixture of commerce for decades, has been declared obsolete by prominent figures in the design industry, signaling a significant shift in how companies build and maintain recognition in the digital age.
"The logo, a hangover from old-school thinking about branding"
We conducted an investigation and, surprisingly, discovered that no one cares about your symbol anymore. A 18-point autopsy reveals the corporate symbol's cause of death—primarily neglect and the rise of minimalism.
01
It Became Too Simple
The logo reached peak minimalism and is now indistinguishable from an electrical socket diagram.
02
The Font Does the Work
The typography (the wordmark) carries 90% of the recognition load.
03
It's Just a Placeholder
It's the visual equivalent of hold music—something you look at while waiting for the actual experience to load.
04
It Fails the Mobile Test
It’s reduced to a microscopic blur on a phone screen, confirming its job is purely desktop window dressing.
05
Experience Eclipses Image
Customers forgive a generic logo if the app works flawlessly.
06
It's Expensive Clip Art
Redesigning it costs millions, only for consumers to say, "Wait, did they change it?."
07
The Brand Voice Took Over
The company's witty, snarky, or authoritative tone on social media is a more powerful identifier than any static graphic.
08
Internal Culture Betrayal
It promises "Innovation," but the employees know the logo is a lie. The culture is the true.
09
It Suffers from Fatigue
It gets changed so often that consumers stopped trying to memorize it.
10
The Audio Menace
The five-second jingle or sound effect is a stronger trademark than the logo, especially when you're driving.
11
It Lacks Personalization
The logo is fixed; it can't adapt to the user's mood or location. It's a relic in the age of custom experiences.
12
The Purpose Weapon
Your logo doesn't stand for anything. Your purpose is to make money, and everyone knows it. Let's just focus on the money.
13
It's Too Generic to Copyright
Its sleek, abstract lines are so simple, a thousand small businesses could accidentally copy it without consequence.
14
Its Complexity is Ignored
If it contains multiple hidden meanings, those meanings are perpetually ignored by a distracted public.
15
It's Not the Core Product
Nobody buys the logo. They buy the service, the software, or the coffee. It's an accessorizing detail.
16
The Avatar Degradation
Nobody buys the logo. They buy the service, the software, or the coffee. It's an accessorizing detail.
17
It's Not the Core Product
Its main role is to be cropped into a tiny circle on social media, functioning as a profile picture, not a grand symbol.
18
The System Is the Symbol
The comprehensive use of color palette, spacing, and photography style is the new logo. The symbol itself is redundant.
Sarah Miller
She was surprised when she was told her logo didn't have to be so big.
Michael Johnson
He fainted when he realized his logo looked like his sister's neighbor's.
Wally Olins
He cried when his friends didn't tell him his logo was iconic.
Elizabeth Taylor
She couldn't accept that his logo didn't have the figure of a soap, she sells soaps!
David Carson
He was confused because his logo wasn't submitted as a Word file.
Anna Smith
She's still overwhelmed trying to incorporate her butterfly logo into a favicon.
John Doe
He was shocked that his sister didn't understand what the bird in his logo meant.
Alberto Garcia
He was devastated when he realized his logo was already outdated; he asked for something timeless.
In the battle for search engine optimization (SEO), the actual name of the company (text) proved to be a far more powerful identifier than any abstract shape.
The logo was murdered by its simpler, typography-obsessed cousin, the Wordmark, which is cleaner, cheaper, and slightly less embarrassing.
Logo
The century murder. Try it below.
The successor to the logo's throne is the frighteningly flexible entity known as the "Brand World." This new sovereign is not a simple image, but a vast, totalitarian corporate surveillance system. It dictates mandatory colors, approved photography, proprietary fonts, and even the user's "feelings." The logo may have been cheap, but this comprehensive system is now where "all the smart money is going," ensuring your brand's identity is utterly inescapable, whether the consumer likes it or not.”
01
Logo
02
Identity
03
Brand
Brand
The holistic experience: voice, values, and customer interactions that define the brand's essence.
Identity
The cohesive visual system: colors, typography, and imagery that create a unified look.
Logo
The static symbol, now a mere decorative element, stripped of its former glory.
The official verdict is that the symbol is now a figurehead, stripped of all operational power. The standalone logo suffered a corporate coup d'état, with its dynasty deposed by the wordmark. The core message is that the visual experience (color, type, and system) is now sovereign, and the symbol is non-essential.
A wise word
Use the Wordmark
The name screams louder than the symbol whispers.
A wise word
Prioritize Function
The logo is the hood ornament; the engine (experience) is perpetually under warranty.
A wise word
Ignore Logo Size
It’s designed for clarity in its tiny, inevitable mobile coffin.
A wise word
Embrace the System
Consistency tells a richer story than your symbol’s complex, ignored mythology.
A wise word
Let the Product Speak
A superior product is the kind of branding that PR firms can't fabricate.
A wise word
Focus on Voice
Your tone is more memorable; the logo just observes your brand’s daily existential dread.
A wise word
Logos Don't Build Loyalty
Authentic engagement does. The symbol is just there for moral support.
A wise word
Logo is a Signature
Treat it as a necessary sign-off, like an employee clocking out for the last time.
A wise word
Simplicity Scales
A minimalist logo is easier to adapt, even if it looks like a corporate shrug.
A wise word
Optimize for Recall
Focus on the feeling of the brand, not the abstract doodle you paid for.
A wise word
The Kit is the Logo
The collective assets are the new identity; the symbol is merely a retired accessory.